Global Group Organizes International Conference on the Development of Health Tourism

On behalf of the Tourist Board of Tuzla Canton, Global Group organized an international conference titled “The Role of Health Tourism and Media in the Economic Development of Tuzla Canton.”

As the full-service organizer, and executive producer, Global Group brought together over 35 influential participants from Türkiye - including media professionals, investors, healthcare institutions, and tour operators.

The event generated major international exposure, with leading Turkish media publishing in-depth coverage about Tuzla Canton’s health tourism offerings. The resulting earned media value exceeded €1.2 million in Türkiye alone.

From program design, invitations, and promotional strategy to logistics, translation, and photo production, every aspect was executed at the highest professional level. This conference significantly contributed to positioning Tuzla Canton as an emerging regional leader in the field of health tourism.