Global Group organized Press Trip to Medicana Health Group to Promote Türkiye’s Advanced Healthcare Services

From June 27 to 29, 2024, Global Group organized a press trip for leading Bosnian media to Medicana Zincirlikuyu Hospital in Istanbul, with the goal of showcasing Türkiye’s world-class medical services.

During the visit, journalists and editors from top TV, online, and print outlets had the opportunity to explore cutting-edge medical technology, learn about JCI-accredited care standards, and meet with leading specialists across multiple fields.

The program featured guided tours of key departments—oncology, cardiology, and organ transplantation—alongside expert presentations and interviews with hospital leadership.

Results: Over 15 media features published across Bosnia and Herzegovina, with an organic reach exceeding 450,000 people. Through this initiative, Global Group significantly boosted Medicana’s visibility, positioning it as a trusted brand for international treatment, while also paving the way for new healthcare partnerships between Bosnia and Herzegovina and Türkiye.