Global Group Facilitates Strategic Partnership Between Tuzla Canton Tourist Board and Turkish Press Federation (TÜBAF)

As part of ongoing efforts to enhance the international visibility of Tuzla Canton, Global Group successfully organized and coordinated the signing of a strategic cooperation agreement between the Tuzla Canton Tourist Board and the Turkish Press Federation (TÜBAF).

This landmark partnership provides direct access to a network of over 200 Turkish media outlets, enabling targeted destination marketing campaigns, journalist familiarization trips, and promotion of cultural exchange initiatives. The signing ceremony took place at Grand Hotel Tuzla, attended by high-level officials, media representatives, and institutional partners from both Bosnia and Herzegovina, and Türkiye.

Global Group led the end-to-end implementation—from initial negotiations and legal harmonization of the agreement to media outreach and visibility across both markets. The partnership announcement was featured in more than 20 leading Turkish media outlets, significantly boosting the profile of Tuzla Canton in Türkiye.