Global Group and AJet Organize Promotional Visit of Turkish Tour Operators and Media to Herzegovina

In partnership with AJet Airlines, Global Group organized a combined fam trip and press trip to Herzegovina, aimed at promoting the region and strengthening tourism cooperation between Türkiye and Bosnia and Herzegovina.

The delegation included leading Turkish tour operators and media representatives, with a tailored itinerary focused on cultural landmarks, tourism infrastructure, and investment opportunities in the region.

During the multi-day visit, participants explored Tito’s Bunker in Konjic, attended an official destination presentation and B2B meetings in Mostar, co-hosted with the City of Mostar and the Tourist Board of the City of Mostar. The Mayor of Mostar welcomed the delegation, and a special visit was made to Mostar International Airport, where AJet representatives were presented with the airport’s infrastructure and potential for future flight routes.

Global Group oversaw the entire coordination—from invitations, travel, and accommodation to B2B matchmaking and media visibility. This initiative marks an important milestone in positioning Herzegovina as an emerging destination for leisure travel, and investment.